Eargo is a startup based in Silicon Valley that was founded in 2013. The Eargo mission is to make people want to have a hearing aid because the whole process easy and comfortable. They have done this by completely redesigning the basic hearing aid model to be breathable, almost invisible when wearing, and healthy for the ear canal. Their hearing aids are able to hide almost entirely within the ear, are easy to use, and work right out of the box. Eargo are using innovative technology and design, in addition to a customer-first based business model to shake up the traditional hearing aid market.